National Account Director of Marketing & Communication

Job Summary

The National Director of Marketing & Communication role supports the overall marketing and communication success of the LinkedIn Hospitality & Events Program at national Compass sites. Trains and supports all operators with marketing strategy, alignment and improving brand cohesion and success. Makes executive decisions affecting brand, culture and engagement.

The Director of Marketing & Communication will conceive of and implement energetic and innovative marketing and communications strategies that effectively attract and retain a diverse audience, reaching across digital and traditional platforms, and ultimately establishing an exciting local and national brand identity. Acting as a thought leader and sounding board, the Director of Marketing & Communication will collaborate with various teams to develop and implement marketing strategies for all of LinkedIn’s Food & Events programs to engage and retain audiences. This role will provide strategic vision and leadership, as well as operational expertise and skills to achieve excellence in all marketing and communications, including media relations, advertising, social media, and audience development.

The Director of Marketing & Communication will work closely with and report to the VP, Hospitality and will be responsible for supporting all marketing, digital engagement site leads.

POSITION OBJECTIVES:

In the performance of their respective tasks and duties all employees are expected to conform to the following:

● Perform quality work within deadlines with or without direct supervision.

● Interact professionally with other employees, customers and suppliers.

● Work effectively as a team contributor on all assignments.

● Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Major Duties

Audience Engagement

● In collaboration with the Compass Marketing and LinkedIn Client, craft a strategic and coherent marketing campaign to expand audiences internally, locally and nationally.

● Evaluate gap areas of unreached audiences and strategize ways to connect and engage.

● Monitor all national marketing materials to ensure accessibility to all audiences.

● Track communication channels and digital presence, and monitor new and exciting opportunities for outreach.

● Create pathways for the organization to connect with broader media to reflect the Compass at LinkedIn brand and presence in multiple spaces, including beyond the conventional art world.

Supervision and Development of Staff

● Directly manages marketing team at South Bay HQ

● Directly supports marketing site leads

● Promotes the Open Door Policy, ensuring the highest level of communication and understanding between all staff.

● Handles staff conflicts or performance issues immediately, documenting coaching, counseling and/or disciplinary actions.

● Discusses with the VP of Hospitality any areas of concern and/or performance issues. Provides the VP of Hospitality with action plans and timelines for resolutions.

Marketing

● Work closely with the marketing teams and site leads to manage Compass at LinkedIn voice and brand.

● Collaborate with site teams to create and execute marketing strategies for all programs.

● Coordinate and compose content for monthly newsletters or eblasts from draft to send and establish the newsletter as a fun and dynamic space for disseminating information about programs and community and partner events.

● Edit and proofread all communications to ensure unity of voice, accurate information and style consistency.

● Collaborate with the development team to create and implement marketing strategies for all

branding/marketing campaigns.

● Facilitate and coordinate collaborations with project partners to cross promote events and programs across all marketing platforms and keep partners informed as joint strategies are developed and implemented.

● Ensure marketing timelines and deliverables are well-coordinated across departments and on time.

● Manage approved budgets for marketing activities.

● Assist with media buys, ad placement and negotiations for media sponsorships for events and programs.

● Work with contracted PR consultants to ensure messaging and marketing assets are aligned with the national coverage.

● Write marketing materials, and other forms of media outreach.

Customer Service and Client Relations

● Treats all guests and staff with care and respect.

● Handles guest complaints immediately and professionally, putting the guest at ease and resolving the issues to their full satisfaction.

● Reviews and responds to Food Program concerns or inquiries in a timely manner; escalates to VP of Hospitality when required

Overall Management

● Teaches Bon Appétit philosophy and culture, emphasizing food made from scratch, friendly and attentive service and a safe and clean environment

● Supports management decisions while promoting a team spirit.

Note: Job duties are subject to change as needed.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

● Education: Minimum of four (4) years college education, bachelor's degree in Hotel/Restaurant Management preferred.

● Experience: Previous hotel-related experience, progressive management experience in food and beverage operations, minimum of 3 years supervisory experience.

● Able to speak clearly and listen attentively to staff, peers, supervisors, guests and Client.

● Has a computer skill with a working knowledge of Canva, Microsoft Word, Excel and PowerPoint.

● Strong passion for great food.

● Smartsheet experience is preferred

● General culinary knowledge of basic kitchen practices, protocols and procedures.

● Ability to follow all Bon Appétit Health & safety standards.

● Position requires 25% of travel.

● This is an On-site role at Headquarters in Mountain View, CA